Join us for breakfast!
Discover how you can transform siloed data into actionable insights and reduce the pains and struggles of marketing analytics.
Date: 28th November
Time: 8:00-9:30
Location: NoA @ Tulegatan 13, Stockholm, 4th floor
Why attend?
Gain Valuable insights
In today’s data-driven landscape, understanding your marketing performance is crucial. Marketers today often struggle with getting a unified view of their marketing performance. During this event we deep dive into how you can transform siloed data into actionable insights and reduce the pains and struggles of marketing analytics. You will hear from Salesforce Analytics experts, Oskar Andersson, Global Digital Marketing Intelligence Specialist at Mölnycke, and Axenon.
Successfully Measuring Marketing Performance
William Wik is an experienced Solution Engineer Marketing Data & Intelligence at Salesforce and he will share his knowledge about marketing analytics, it’s importance in driving business growth and key considerations for success.
Customer Case- Changing the way of work
Oskar has played a pivotal role in leading the implementation and adoption of marketing analytics at Mölnycke. Learn about the challenges he faced at the company and how they worked to transform their data into actionable insights.
Axenon
As a Salesforce partner they work closely with customers, helping them with their challenges in visualising their marketing performance data where they can gain valuable insights to be able to take action. Axenon will present how you can get started with Marketing Intelligence and show a demo.
Demo & Q&A
During the event you will see live demos of Marketing Intelligence Dashboards, and have a chance to ask questions during a Q&A directly to the experts.
Agenda:
Please note that this event will be held in English
08:00 – 08:20 | Breakfast & Networking
With breakfast served, meet and network with fellow peers and people across industries
08:20 – 08:30 | Successfully Measuring Marketing Performance
Introduction to marketing analytics, it’s importance in driving business growth and key considerations
08:30 – 09:00 | How Mölnlycke is Making an Impact with Marketing Analytics
Mölnlycke’s story to becoming a data-driven front-runner in digital marketing
09:00 – 09:20 | Gain valuable insights and take action
Axenon will present how you can get started with Marketing Intelligence
09:20 – 09:30 | Q&A and Final Words
Opening up for Q&A and wrapping up with key takeways
After the event Axenon together with Salesforce will be available for one to one meetings!
Speakers:
William Wik | Salesforce | Solution Engineer Marketing Data & Intelligence
William Wik, is a Solution Engineer at Salesforce, specialized in marketing intelligence and data solutions. Focused on optimizing marketing performance, William collaborates closely with sales, partner and product teams to develop tailored solutions addressing client needs. Based in Norway, he covers the Nordics and Benelux regions, bringing his expertise to a diverse range of markets and businesses.
Louis Rombouts | Salesforce | Cloud Account Executive Marketing Data Solutions
Louis Rombouts, is a Account Executive at Salesforce, specialized in marketing intelligence and data solutions. Focused on optimizing marketing performance and first-party data strategy, Louis works closely with Enterprise Accounts looking to set the data foundation right. Based in Belgium, he covers the Nordics and Benelux regions, bringing his expertise to a diverse range of markets and businesses.
Oskar Andersson | Mölnlycke | Global Digital Marketing Intelligence Specialist
Oskar Andersson, the Global Digital Marketing Intelligence Specialist at Mölnlycke, brings extensive experience in digital marketing. In recent years, he has played a pivotal role in leading the implementation and adoption of marketing analytics within the company. Oskar is set to share Mölnlycke’s journey in transforming data into actionable insights and integrating marketing analytics as a key component of their marketing workflow.